Birbank will be featured in the Azerbaijani edition of the
globally renowned marketing expert Philip Kotler’s upcoming book,
Essentials of Modern Marketing (EOMM). The publication will explore
Birbank’s significant role in advancing digital banking in
Azerbaijan, highlighting the bank’s innovative solutions and their
impact on local consumer behavior and digital financial
literacy.
Spanning 100 countries, Essentials of Modern Marketing is a
prestigious resource enriched with real-world business cases from
across the globe. The book delves into essential marketing topics
such as brand management, go-to-market strategies, pricing models,
marketing communications, and the influence of digital
transformation on marketing strategy. As Kotler examines how
digital technologies shape consumer behavior and marketing
approaches, he also discusses the socio-economic impact of
innovative local solutions in regional markets. Notably, “AWE
Consulting,” the exclusive representative of Kotler Impact in the
CIS region, plays a crucial role in the development of the book and
contributes significantly to the evaluation of the marketing cases
presented.
Birbank’s inclusion in this publication is a major milestone,
offering both local and global audiences a deeper understanding of
the influence that its digital solutions have on consumer behavior
in the Azerbaijani financial market. The book will highlight the
bank’s customer communication strategies, campaigns focused on
enhancing financial literacy, and its innovative services, all
presented within the context of marketing strategies that shape
behavioral change.
Farid Huseynov, Chairman of the Board of Kapital Bank, shared
his thoughts on this recognition: “It is not only an honor but also
a great responsibility for us to be featured in the book of Philip
Kotler, a globally recognized figure in the field of marketing.
Today, beyond providing traditional banking services, we are also
committed to enhancing financial literacy. By leveraging modern
technologies based on our customers’ daily financial behaviors, we
make banking services more accessible and convenient. This also
reflects our contribution to fostering digital banking literacy in
our country. Having the opportunity to share our bank’s success
story over the past five years with future generations and
professionals in Essentials of Modern Marketing book
further motivates us to drive innovation.”
Birbank, known for delivering the latest digital innovations and
banking products, serves its customers through its mobile app with
over 3 million active users, 119 branches, and 54 departments,
making it the largest branch network in Azerbaijan. Until 2025, the
bank operated under the name Kapital Bank, the country’s first bank
and it’s a part of Pasha Holding. Kapital Bank continues its
activities as a financial institution. For more information about
the bank’s products and services, you can visit https://birbank.az/, call the 196
Information Center, or reach out through the bank’s various social
media pages.